Goals
- [Knowledge] To nurture female communication professionals shaped by creativity and knowledge
- [Virtue] To cultivate capable female leaders equipped with rationality and warmth
- [Expertise] To nurture female communicators with an understanding of contemporary digital media
About the Major
The major in Business Communication covers the theory and practice of advertising, public relations, and marketing communication. The rapidly changing media environment and consumers demand new communication skills from society. Professionals with communication skills that understand these trends and resonate with consumers are the type of talents the Business Communication major aims to nurture. The curriculum includes foundational theory classes and specialized practical training in different fields to help students understand and adapt to real-world environments as advertising, public relations, and marketing communication professionals. The diverse practical and training courses provided in each field of advertising, public relations, and marketing communication offer students essential foundations for career choices and job preparation, contributing to the cultivation of practical communicators. Student activities, various support programs, and close professor-student relationships provide students with opportunities and the motivation for their development. As a result, students achieve notable successes in various advertising and public relations competitions and actively work in the fields of advertising, public relations, and marketing communication after graduation, becoming professional female communicators desired by society.